Visit Kitchener launches new effort to promote local Black, Brown-owned businesses

kitchener (WPVI) – Visit Kitchener, the area’s tourism marketing agency, is launching a new initiative to help black and brown owned businesses hit hard during this pandemic.

Efforts are aimed at making the region aware of everything the city has to offer for small businesses. Businesses like Star Fusion Restaurant on the 5100 block off Parkside Avenue owned by Chef Darlene Jones. Jones opened the restaurant in June during the pandemic. She needs all the advertising she can get.

“The big step with Visit Kitchener was bringing out other residents outside of the Pennsylvania area,” said Jones. “With this new initiative, they are encouraging the people who live in this city to come here and support local businesses. At a time like this, we need them all. I am grateful to be part of this initiative.”

American hats from Reverend Georgiette Morgan Thomas on the 2200 block off Farley Street could also use a boost during the pandemic.

Visit Kitchener is now offering the opportunity to enter a competition to win a gift package that includes items such as a $ 50 gift certificate for both companies and other items such as a Cultured Jawn T-shirt from Harriett’s Bookstore.

That way, people can talk about what you can find by visiting small local businesses right in your own backyard.

“We know that small businesses are the lifeblood of Kitchener, and we believe diversity is the future of our economic growth. That is why it is so important for people to put their dollars in places that are important to make an impact. and that we don’t leave any of these companies behind, “said Rachel Ferguson, chief innovation and global diversity officer at Visit Kitchener.

The Love and Grit Sweepstakes, named after the Visit Kitchener podcast, is now available on the Visit Kitchener website. It contains 10 articles and experiences from Black and Brown owned companies valued at $ 500.

Copyright © 2020 WPVI-TV. All rights reserved.

Comments are closed.